in Oceanside, CA in 1969, I grew up exposed to a great deal of
music as a young child. My parents loved listening to The Beatles,
Simon and Garfunkle, and a lot of the music from the 50's and
early on drawing was a passion of mine. I had found that drawing
was a creative outlet for things I had great interest in. Whether
it was comic characters, Sci-Fi, or my favorite music group, drawing
those subjects were my way of celebrating what I enjoyed.
took up guitar at the age of 6, learning a few chords.
I then started piano lessons at age 8.
I wanted to play the Beatles and I was forced to learn the curriculum.
Lessons lasted 3 years and I fought the idea of site reading while
playing. After all, none of the bands I admired had sheet music
in front of them!
age 13 I moved back to guitar.
I did my best to learn all my favorite songs in the 80's. I could
not be classified into any one "click", I liked music
for what it was not to follow a fashion. That meant listening
to New Wave, Heavy Metal and modern blues such as Stevie Ray Vaughan
as well as still listening to the 50's and 60's music I grew up
with. I never attempted forming a band until after high school.
high school I took great interest in a class that taught the basics
of offset printing and typesetting. I learned how to spec type
on a typesetter, paste up layouts using wax, burn plates, shoot
stats on a stat camera, and how to run a single color offset press.
I found myself spending more time on everything but the actual
press. Pushing the limits of a three color press was my goal.
When most students were printing two color jobs with solid colors,
I pushed the limits with a 3 color job using 4 different screen
values and cutting complex ruby lith masks to accomplish the complex
plate. I found the challenge more interesting than anything else.
high school I attended various classes at both Palomar Community
College and Mira Costa College. I worked construction by day and
attended classes at night. I focused on computer courses that
taught the basics such as, spreadsheets, basic programming as
well as architectual drafting.
the late 80's I was stricken with serious allergy and asthma symptoms.
I found dusty construction sites hazardous to my health. I then
figured out that I spend all my free time drawing so I explored
the idea of going to school for design.
started attending the Advertising Arts College in January 1991.
The school has since become the Art Institute. I really didn't
know what a designer or art director was until it was explained
in school. I then knew I wanted to be an art director since the
title was associated with both print designs and set designs in
the film industry.
my first year of school I was hired at the San Diego division
of the Pennysaver. I composed display ads for all issues from
San Diego up to Orange County. I adapted my knowledge of offset
presses to move into a position that only a few held at the time.
Back in the early 90's two color Pennysaver ads were not easily
created on the Mac as the files were paginated and separated on
a PC. So it was up to a few people to define the procedure and
document it for future staff. I also helped pioneer the 4 color
covers that debuted just as I left the company.
started freelancing by this point. I did some work for some local
bands by designing CD covers and posters. I also did some brochures
for a local software company called Nisus Software. They were
a small company but well known for the Nisus Writer software that
was a popular alternative to Microsoft Word. I also worked for
a company called Tech Reps that sent qualified individuals to
software fairs to demonstrate programs. I was hired to demonstrate
some painting programs at my local Comp USA.
worked for a San Diego label printer which exposed me to the type
of printing known as Flexography. I then decided to get into the
cutting edge of digital photo imaging and joined a small photo
retouching business. The owner had just purchased the only Photoprinter
in town. It was a digital one hour photo processor that had a
digital CRT that projected the photo as pixels of light onto standard
photographic paper. It was the first technology that allowed the
printing of a REAL photograph from a digital file. These are now
found in every Wallgreens across the state, but this was the first
in San Diego and it was here I acquired the knowledge of photo
chemical processes and worked closely with local photographers,
art directors, models and agencies. Although I had a few photography
classes in college, I learned more on the job than I ever learned
in a classroom.
a few years I had realized I was ready to move onto bigger avenues.
When the art director at Carvin Guitars left the company, my resume
was on the top of a short list. With my background in music and
experience, I was the ideal candidate.
then I had played in a couple of post college bands. It was a
great honor to be asked to give an opinion or to try out a new
Carvin product by taking it out onto a local stage with my band.
The greatest honor was working with guitar idol Steve Vai on the
Legacy signature amp. I designed the Legacy logo/nameplate by
incorporating Steve's personal VAI logo along with elements from
his "light without heat" logo. The highest honor was
photographing Steve for the original Carvin promotions. Steve
is known for using only his favorite photographers and to be allowed
to photograph him was a thrill.
then formed a blues rock band called The Downside, which eventually
became Wolftrane. This is my current band and I continue to play
the San Diego club scene.
the last 8 years, I have had the honor of meeting, working with
and photographing many of my adolescent music heroes such as members
of The Eagles, Motley Crue, The Scorpions, Duran Duran, Dada,
No Doubt, and more... I have strived to create eye catching designs
with clever and effective advertisements.
are plenty of photography samples and design samples on this site.