Richard Cruz Jr.
760-207-7328
richcruz@richcruz.com
Escondido, CA


SUMMARY

20+ years in Advertising
4 years as owner of RC Video Productions
18 years as Art Director/Photographer/Creative Director for Carvin Corp.
4 years as Art Director/Photographer/Creative Director for TCS Audio
Experience in audio/video production and DVD production
Photography and Photoshop expertise

EDUCATION
11/94 Bachelor’s Degree in Advertising Arts
The Advertising Arts College - San Diego, CA

EXPERIENCE
2015 - current
RC Video Productions, Escondido, CA

Owner, Producer, Writer, Director, Editor
Produce social media marketing video for various businesses.
Product demonstrations, interviews and testimonials for various companies.
Specializing in broadcast commercial quality productions.

1997 - 2015
Carvin Corp. San Diego, CA

Art Director/Photographer/Creative Director
Projects: 6 product catalogs per year,12 sale flyers per year, product photography, artist endorser photography & artist relations, concert photography, mailing list management, magazine ad layout and copywriting, manage ad booking and submissions for over 12 magazines foreign and domestic. Video production.

3/2003 - 2015

TCS Audio San Diego, CA
Art Director/Photographer/Creative Director
Projects: Corporate Identity, product photography, concert photography, magazine ad layout and copywriting, manage ad booking and submissions for magazines foreign and domestic. Video production.

9/93 - 2004
Cruz Multimedia

Freelance Media Services
Current Clients include: Kahler Tremolos, Blue Coast Records
Past clients include: No Fear, Nisus Software, Visual Arts Foundation, Dawghouse Studio, Cerebral Records, Vari Spec Inc. Artwurks, Meldon Media, Tech Reps

10/94 - 8/97
Carol Landry’s Professional Photo Retouching, San Diego, CA

Digital Photo Retoucher and Graphic Designer
Clients included: KGTV Channel 10, CBS KFMB Channel 8, Nunn & Associates, Atkinson’s Studio, Primus Advertising, The Gable Group, Frazee Paint, KR Models

91 - 94
ABC/Capital Cities/PSP&D The Pennysaver, Vista CA

Display Advertising Composer

SOFTWARE KNOWLEDGE
Mac OS platform of choice, also comfortable with Windows
Highly proficient with the following: Adobe CC - Photoshop, Illustrator, Premier, After Effects Indesign, Acrobat -PDF workflow, Dreamweaver, Final Cut Pro.

INTERESTS | SKILLS
Photography, Drawing/illustration, playing guitar, bass and drums, music with my band Wolftrane. Highly knowledgable in Pro Sound gear, system set-up.
Recording, producing and engineering original music compositions in my home recording studio.

WEBSITES
rcruzphoto.com | rcvideoproductions.com


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